PERMANENT EXPERT
СОЗДАНИЕ ФИРМЕННОГО СТИЛЯ | CREATING A CORPORATE IDENTITY
[ RU ]
Задача:
Необходимо разработать фирменный стиль для студии перманентного макияжа. Фирменный стиль должен отражать в себе следующие качества: качество, надежность, престижность. Передавать ощущение дерзости, уверенности, профессионализма. Логотип должен отличаться от логотипов специалистов этой сферы. Необходимо отстраниться и выделиться на фоне конкурентов.
[ EN ]
Task:
It is necessary to develop a corporate identity for a permanent makeup studio. Corporate identity should reflect the following qualities: quality, reliability, prestige. Convey a sense of audacity, confidence, and professionalism. The logo should be different from the logos of specialists in this field. It is necessary to step back and stand out from the competition.
DESIGN BY TSAR.KA
THE IDEA OF THE LOGO
[ EN ]
The logo looks bold, confident, and unusual. The brand is the champion of Russia and Europe, which means it has the right to declare itself. The logo uses 2 different font styles. They embody different techniques of permanent makeup. The letter X is the connecting element between fonts. It is an accent element, making the logo memorable. X also resembles an eyebrow in shape, which refers to the professional activity of the brand. The logo looks bright, catchy, bold, confident, and professional. It does not look like typical logos of this field, which means it stands out from the rest.
